12 Months. 12 Sessions. 1 Big Idea.

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About Me

Justin Wedes is a CEO and self-described “radical optimist” with nearly two decades of experience working with and managing fast-paced teams that execute innovative marketing and branding campaigns. He runs Flow Video, a creative video agency based in Detroit, MI.

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Why ‘Launch’?

The big changes we crave in business and career are born out of solid planning. Successful leaders know that even when the “big break” seems to come out of left field, the groundwork was laid for it months - or even years - in advance. Good luck doesn’t come to those who wait. Opportunity is for those who put in the work to prepare for it.   

Surrounding yourself with supportive people is the first step to seizing opportunity. Not just Yes People, but thoughtful and critical Mentors who challenge you to do better and be better. Not just Employees but committed Teammates who share in your vision and want to own the work – and the success – together with you. Not just Customers, but Partners who understand your team’s talents and value your time as much as you value theirs. 

Launch is a Zoom-based 12-session mentorship program to level up your leadership and tackle one Big Idea. Over the course of one year, you’ll follow a personal roadmap to success on your Big Idea with Justin supporting you along the way. Here’s how it works.

What’s the ‘Big Idea’?

Launch has its own Big Idea: the only thing standing in your way is you. That you have the power within you to realize your Big Idea, to lead more confidently, to grow your business or non-profit. That the real impediments to your success are poor planning, lack of consistent focus, magical thinking, risk aversion (or the opposite), inexperience, fear… not anything outside of you. 

By identifying your goals for the next 12 months, you’ll set yourself a target to Launch towards. 

By being honest with yourself about your strengths and weaknesses, you’ll fortify yourself for the work ahead with self-reflection and humility. 

By entering into a Coaching relationship, you’ll gain an accountability partner that will both challenge you and celebrate your success along the way. 

How Does It Work?

You’ll meet with your Mentor virtually over Zoom once each month – you pick the date, and pay upfront to book it*. Each one-hour session has a Theme, and Prep questions you’ll receive two days in advance to prepare for it. You should plan to spend about 1 hour on the Prep questions.

After each session, you’ll receive a Survey assessing your reaction to the session and charting your progress towards your one-year Big Idea goals. 

After the second session, you’ll have a Roadmap to your one-year Big Idea goals that will guide you on your Launch journey.

Between sessions, you can text or email your Mentor with questions or updates on your Roadmap.

This journey is yours. You can step off at any time. The only rule is if you stay on, you put in all the work and self-reflection you possibly can to achieve your Big Idea. 

And after 12 months, we celebrate your success together.

*Booking fee is non-refundable. Reschedule at least 48 hours before your session to avoid penalty. Exceptions only for major emergencies.

Itai Joseph

Founder, Fondu.co

“When I made the leap from video producer to launching my own media agency, I faced a lot of uncharted territory. From setting up employee terms, to navigating cash flow, to maintaining healthy expectations for myself, Justin offered a wealth of perspective across all areas of my business. Justin’s unique ability to listen and empathize, combined with years of experience, strategic foresight, and tactical advice, left me with actionable goals and a renewed sense of encouragement after every session. I highly recommend Justin for entrepreneurs at every stage!”

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Launch is a 12-session Zoom-based mentorship program to level up your leadership and tackle one Big Idea. Contact Justin for a complimentary virtual consultation to see if it's the right fit for you.
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*Booking fee is nonrefundable, and if you miss a session without rescheduling at least 48 hours in advance you’ll get one warning before being removed from the program, except in the case of serious illness or other major, immediate family emergency.